You know you have a solid business, superior services, and a team with serious skills. So, how do you let the world know? And how do you stand out in a crowded, ever-changing marketplace? You develop a stunning website. But no need to stress—you’re not in this alone. When you have the expert website development … Read More
Prospect Funnels Facebook asks companies to select stages from one of three prospect funnels when placing a video ad. The key to using these funnels is that the ad content matches the funnel and that conversions work best if prospects have been exposed to awareness and consideration ads, too.
Working with Influencers An influencer is someone with an online presence with the ability to sway the opinions, behaviors, and actions of your targeted audience. Below are three ways you can work with these individuals in your field:
Businesses that rank high in Google search as noted with an address and star rating, often get there through local SEO on the Google My Business page. Optimize your local SEO on the Google My Business page by: Also, monitor the insights section that reports on the impressions and clicks generated from your Google My … Read More
Cybersecurity Ventures suggest that 300 billion passwords will be in use by 2020! The average internet user uses 90 accounts that require passwords. How do we remember them all? One Naples, Florida marketer uses the same core content for all passwords and then tacks on unique combinations related to the site to help her remember … Read More
User Experience (UX) Design Trends The product or service should take just a second to decipher on your site. For example, anyone can quickly figure out how to use Google by inputting into the simple text box set against a white screen. Notable for 2018 is the use of vibrant colors. Good UX design ties … Read More
Embedded video on your site (as opposed to YouTube or Vimeo) can improve your SEO results. A recent survey suggests that 79 percent of customers preferred learning about a product through a video instead of reading a description. Recently, StacksandStacks.com conducted research suggesting viewers are 144 percent more likely to buy an item after they … Read More
Are your customers getting anxious about their data security on your website? You want this for several reasons: The SSL protects sensitive information like your password, credit card information, or social security number on a website with encryption that ensures that a user’s activity cannot be tracked or their information stolen. SSL is an industry … Read More