Percentage of marketers that employ content: and… 90% of marketers acquired a new customer from social media video marketing. 85% of American internet users view online videos. 68% of individuals see short videos as a favored way to learn about new products.
Prospect Funnels Facebook asks companies to select stages from one of three prospect funnels when placing a video ad. The key to using these funnels is that the ad content matches the funnel and that conversions work best if prospects have been exposed to awareness and consideration ads, too.
Working with Influencers An influencer is someone with an online presence with the ability to sway the opinions, behaviors, and actions of your targeted audience. Below are three ways you can work with these individuals in your field:
SpyFu reveals the search marketing done by your competitors. You can perform PPC competitor research, SEO competitor research, keyword research tools, and domain leads and top lists. For example, on keywords you can learn the following about your competitors:
One survey suggests that 88% of people trust online reviews and 70% of those survey respondents indicated that a brand’s response to an online comment can alter their perception of the brand. To understand brand reputation management, you must be aware reviews exist. While each reputation company has their own features, they all work like … Read More
Businesses that rank high in Google search as noted with an address and star rating, often get there through local SEO on the Google My Business page. Optimize your local SEO on the Google My Business page by: Also, monitor the insights section that reports on the impressions and clicks generated from your Google My … Read More
There are some interesting statistics on the power of personalizing emails. Personalized email marketing boosts customer loyalty, and increases engagement, conversions, and customer retention. For example, Dynamic Yield conducted a study that showed 62.3% of North American respondents agreed they are more likely to respond favorably to a retailer’s email if it looks personalized to … Read More
It’s that time of year again when many of us make our list of New Year Resolutions. Some we stick to, many we don’t – but these Six New Year’s Marketing Resolutions are essential. Looking at a New Year often leads to thinking about how you can increase the number of guests you can attract. … Read More
As a follow-up to our recent blog article “Do You Understand the Power of Images in Marketing?” we wanted to give you 10 useful tips and tricks from experts in smartphone photography to help you achieve better photo images which will help you with your marketing efforts:
Here are three social media networks set to explode in 2019: 3. WhenHub applies GPS location services with a vision to tell stories with time by creating Whencasts —visualizations for stories happening over time to embed on websites or send to people.