Are your customers getting anxious about their data security on your website?
SSL (Secure Sockets Layer and Transport Layer Security)
Make sure your site is secured for SSL (Secure Sockets Layer and Transport Layer Security). If you look at the search bar of a search engine and the prefix is https as opposed to http, then it has been secured by a blanket of security using an SSL/TSL protocol.
You want this for several reasons:
- The SSL protects sensitive information like your password, credit card information, or social security number on a website with encryption that ensures that a user’s activity cannot be tracked or their information stolen.
- SSL is an industry standard used by millions of websites to protect customer online transactions and ensure data security.
- Statistics suggest that 84% of users will abandon a purchase on a non-secured site.
- Google uses SSL to boost the websites that have it in search engine rankings.