Percentage of marketers that employ content:
- Social media posts (without video)- 96%
- Video- 76%
- Illustrations- 67%
- Infographics- 59%
Percentage of organizations using video for marketing:
- 2019 – 87%
- 2018 – 81%
- 2017 – 63%
and…
- 90% of marketers acquired a new customer from social media video marketing.
- 85% of American internet users view online videos.
- 68% of individuals see short videos as a favored way to learn about new products.