Percentage of marketers that employ content:

  • Social media posts (without video)- 96%
  • Video- 76%
  • Illustrations- 67%
  • Infographics- 59%

Percentage of organizations using video for marketing:

  • 2019 – 87%
  • 2018 – 81%
  • 2017 – 63%

Video Marketing Stats and Percentages | Big Rig Media


  • 90% of marketers acquired a new customer from social media video marketing.
  • 85% of American internet users view online videos.
  • 68% of individuals see short videos as a favored way to learn about new products.

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