One survey suggests that 88% of people trust online reviews and 70% of those survey respondents indicated that a brand’s response to an online comment can alter their perception of the brand.
To understand brand reputation management, you must be aware reviews exist. While each reputation company has their own features, they all work like this: You put in your brand name and find mentions of it across the Internet.
Here are just a few of the many tools that assist companies with online brand reputation management:
- Awario is a social listening tool that crawls websites, blogs, and forums while monitoring social media mentions of your brand from Twitter, Facebook, Youtube, Reddit, and the rest of the internet to assemble them in your feed.
- Social Mention emphasizes blogs and social media telling you the likelihood that your brand is discussed on social media, the ratio of positive to negative mentions, and the top keywords used along with your brand.
- Review Push helps you monitor your reputation on review sites such as Yelp, Yellow pages, Foursquare, and social media that allow reviewing.
- Reputology assists businesses in monitoring, responding to, and analyzing reviews by monitoring social media and review sites dedicated to specific industries, like real estate, hospitality, fitness, etc.
- Google Alerts is the original reputation monitoring platform. Started in 2003, it’s good if you care to bother with a sophisticated reputation management strategy. You put in your brand name and receive email notifications as often as you like.