Do you remember when customers actually had to leave the house in order to buy something? Good News! They don’t have to do that anymore.
Customers can find you while in the comfort and privacy of their own homes or on-the-go with their cell phones.
Google is the most comprehensive platform on Earth to find and attract new customers. And Google can attract more new customers for you too. Everyday. For as little as 10 – 30 cents per click, amounting to maybe 10 bucks per day.
But wait. I’m getting ahead of myself.
Give me a minute to demonstrate how this works, and you’ll soon be anticipating a flood of new customers.
Like Shooting Fish in a Barrel
Although natural search using the Google search box is the method most viewers use to find anything, what the viewer doesn’t realize is that playing in the ‘background’ is:
- Google’s Search Network
- Google’s Display Network
- And Google’s YouTube Network
Google is finding the searcher even as they are attempting to find YOU.
Because there is an endless amount of information available about nearly everyone and Google knows what searches have been performed previously, it only takes moments for Google to realize that the searcher is – for instance – a 35 year old married man with a credit card who wants to take the family on an RV vacation to some sunny location.
And YOU have an RV park with palm trees near a beach.
You want to reach and entice that prospective new customer, don’t you? With Google Ads and YouTube Videos you can do just that.
How Does Google Get More Customers?
Using data you have supplied – or Google has deduced – about your desired or typical customer’s age, location, spending habits, gender, and a variety of other factors, Google targets these prospects with:
- PPC (pay-per-click) ads in natural search.
- Promotional ads in their Gmail inbox.
- Pop-ups while they search similar topics.
- Banner ads while they read the news.
- And an assortment of other tactics to make YOUR business stand out and get noticed.
Once these ads have been created and in place, you determine the frequency and the ‘reach’ (how far away to cast your net, how many folks you hope will take notice, how often the ads will run, and where).
Google even offers the use of its library of stock photos FREE of charge.
Sounds Great! Can I do this Myself?
The Google Display Network is powerful. It reaches over 90% of internet users globally and spans more than 2 million sites. Yes, you can learn to do this yourself.
But first…let me ask YOU a question. Are you a dedicated Do-It-Yourselfer, maybe a dyed-in the wool computer geek, who likes to dive deep into new and complicated projects?
Or do you already have more than enough to do with pleasing customers, taking reservations, keeping the books, hiring employees, and all of the other day-to-day activities of running a business?
Marketing your business is a full-time job. Marketing isn’t just the picture on the side of the bus – it’s the engine that drives the bus. You need a steady supply of NEW customers to continue to prosper and flourish.
So do this one little thing to answer the question and then come back to read the rest…
- Go to the Google search box and type in Google Display Network and see what you get.
Now you’re back, huh? If you went to Google’s own support site, you encountered page after page of instructions, tips, helpful hints, and rules.
The cost is low. The learning curve is high.
Luckily, Big Rig Media knows exactly how to use Google advertising in all its many forms to make your business stand out from the crowd. Call us today at (866) 524-4744 for a FREE consultation. You’ll be glad you did.