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Thoughts on the Latest Technology News, Marketing Tips & Must-Have Gadgets.

Email Personalization Strengthens Metrics

Customers prefer personalized email communications and the numbers
show it:

  • A personalized message drives an 18.8% email open rate compared to 13.1% absent personalization. (Statista)
  • Personalized offers cause 46% of baby boomers, 58% of Gen Xers, and 63% of Millennials to share information with companies. (ActiveTrail Benchmark)
  • Without email personalization, 52% of customers will go somewhere else. (ActiveTrail Benchmark)
  • A median ROI of 122% is generated from personalized email marketing. (eMarketer)
  • Six times higher transaction rates are delivered from personalized emails. (Experian)

Email Personalization | Big Rig Media

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