Customers prefer personalized email communications and the numbers show it:

  • A personalized message drives an 18.8% email open rate compared to 13.1% absent personalization. (Statista)
  • Personalized offers cause 46% of baby boomers, 58% of Gen Xers, and 63% of Millennials to share information with companies. (ActiveTrail Benchmark)
  • Without email personalization, 52% of customers will go somewhere else. (ActiveTrail Benchmark)
  • A median ROI of 122% is generated from personalized email marketing. (eMarketer)
  • Six times higher transaction rates are delivered from personalized emails. (Experian)

Email Personalization | Big Rig Media

More Marketing Articles

Let’s Chat

Give us a few details on how we can best help you, and we’ll get back to you within 24 hours.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.