Images Work

You could probably say the ability to recall, learn from, and emotionally respond to images lies in our DNA. Sixty-six percent of people state they learn best visually.

Below are additional stats on the power of images in marketing:

  • We remember only 10% of information three days after hearing it. However, recall climbs to 65% when a pic is added.
  • Consumers are much more likely to think favorably of ads that emphasize photos rather than ads that focus only on text.

Do You Understand the Power of Images? | Big Rig Media

  • Images are ranked as the most important tool, ahead of text and video by savvy marketers to the point that 68% of marketers indicate they will use images more often going forward.
  • Articles with relevant images secure an average of 94% more views compared to articles without them.

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