You could probably say the ability to recall, learn from, and emotionally respond to images lies in our DNA. Sixty-six percent of people state they learn best visually.
Below are additional stats on the power of images in marketing:
- We remember only 10% of information three days after hearing it. However, recall climbs to 65% when a pic is added.
- Consumers are much more likely to think favorably of ads that emphasize photos rather than ads that focus only on text.
- Images are ranked as the most important tool, ahead of text and video by savvy marketers to the point that 68% of marketers indicate they will use images more often going forward.
- Articles with relevant images secure an average of 94% more views compared to articles without them.