Make 2014 the year of being visual for your business. Why? Because video can move products, sell services and bring power to your online marketing for a reasonable price. It drives consumers to purchase.
Consider these statistics (from Invodo):
- In the US, each individual watches an average of 19 hours of video per month.
- 60 percent of consumers will spend up to 2 minutes watching a product video.
- Videos are watched 60% of the time by consumers.
- In a three month period, about half of smartphone owners watched a product video.
- Almost 40% of consumers report that seeing a video increases the chances that they will purchase on a mobile device.
Conclusion? Get Mobile and Get Visual before your competitors do!