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Golden Palms Resort

Driving Leads For A Luxury RV Resort In Southwest Florida

Golden Palms Luxury Motorcoach Resort, a brand new luxury Class A Motorcoach resort in Southwest Florida

THE CHALLENGE:
South Florida is well-known as one of the most competitive and high-standard markets for Class A luxury motorcoach resorts in the country. As a new resort, Golden Palms needed to bring their voice to the conversation and make their mark, ultimately generating qualified leads from interested buyers.

OUR SOLUTION:

We needed to build a marketing plan that communicated the luxury nature of the resort and got in front of the right people. We built:

  • A vibrant, conversion-built website that showcased the stunning visuals of the resort.
  • A strategic digital and print media campaign that included paid search, social media, email and trade media. All channels targeted Class A motorcoach owners throughout the Northeast, Midwest and Atlantic States.
  • Promo packages to claim a 3 day visit, experience the park and meet the owners.

THE OUTCOME:

The launch and campaigns generated the required traffic to drive hundreds of leads. This resulted in 10% of the resort sold in the first 4 months.

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