There are some interesting statistics on the power of personalizing emails. Personalized email marketing boosts customer loyalty, and increases engagement, conversions, and customer retention. For example, Dynamic Yield conducted a study that showed 62.3% of North American respondents agreed they are more likely to respond favorably to a retailer’s email if it looks personalized to them.
Below are three ways you might want to use personalized email marketing:
- Recommending products tailored to you based on past purchases.
- Offering a discount coupon to those who added products to carts but never completed the purchase.
- Sending personalized emails based on browsing history.