There are some interesting statistics on the power of personalizing emails. Personalized email marketing boosts customer loyalty, and increases engagement, conversions, and customer retention. For example, Dynamic Yield conducted a study that showed 62.3% of North American respondents agreed they are more likely to respond favorably to a retailer’s email if it looks personalized to them.

Below are three ways you might want to use personalized email marketing:

  • Recommending products tailored to you based on past purchases.
  • Offering a discount coupon to those who added products to carts but never completed the purchase.
  • Sending personalized emails based on browsing history.

Personalized Email Marketing | Big Rig Media

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