LA QUINTA, Calif. – Big Rig Media, the recognized leader in providing high-growth modern marketing solutions to the outdoor hospitality industry, was tapped by Austin-based multi-property RV resort owner and developer Open Air Resorts to build and manage a modern digital marketing platform designed to drive bookings for the Spicewood, Texas property and its other resorts in development opening in 2021 and beyond.

Open Air RV Resort Marketing

The Open Air Resorts experience provides guests the space to disconnect and get back to nature, without sacrificing the amenities they need. From full hook-up RV sites to numerous glamping options including tiny homes that have been featured on the A&E Network and an assortment of vintage trailers, Open Air Resorts offers adventures for all stay types.

Opened in 2020, Open Air Resorts’ Spicewood location received the Campendium’s 2020 Campers Choice Award and its second location, in Harker Heights, Texas is targeting a fall 2021 opening. Open Air Resorts has plans to expand with an additional three locations throughout Texas in 2022.

“It was clear from the get-go that Big Rig Media are industry and marketing experts that would be bringing significant value to the table, and this was a key for us,” said Open Air Resorts Co-General Partner Joel Canfield.

“We’re experts in our craft in bringing one-of-a-kind properties to market and knew we needed to rely on a team who deeply understood not only modern digital marketing but also the outdoor hospitality guest – what’s important to them and how to best reach and engage them. Big Rig Media has delivered, since starting work together just after the first of the year our average weekly bookings have leapt up 174%,” added Canfield.

“Open Air Resorts is a perfect example of why we love this industry; their properties are amazing and the team is super genuine and motivated to deliver something special in outdoor hospitality,” said Big Rig Media Founder and CEO Jeff Beyer.

“To be candid, their core needs are quite common for new build multi-property developers: you start with a tech-first and scalable website that works hard to inspire and convert visitors to guests, then drive a sufficient volume of qualified visitors to the site via expertly managed, high-performing Google and social media ads, and finally, thoughtfully communicate to your now raving-fan guests throughout the year via social posts and e-mail communications encouraging repeat visits and referrals to their fellow travel enthusiasts.

If it sounds straightforward, it actually is. The real key is making sure you partner with a legitimate modern marketing firm with true technical capabilities and a deep enough bench to handle all of the moving parts of a dynamic multi-property portfolio,” added Beyer. “Our brand, technical platform and reservation driving marketing couldn’t be in better hands than with Big Rig Media. They’re not only technical and industry experts, but have proven to be highly engaged, highly valued partners.

We feel we now have all the right pieces in place and couldn’t be more confident about the future,” said Canfield. Since 2000, Big Rig Media has played an active role in helping hundreds of RV resorts, luxury manufactured home communities and the greater outdoor hospitality industry sell their inventory and fill their properties. The long-tenured in-house team brings the full-range of expertise needed to conceive and execute business building sales and marketing programming: strategy, technology development, design, digital media and marketing, social media engagement, analytics, security, automation and project management. Big Rig Media has built a reputation for flawless execution and a relentless focus on delivering results.

To learn more about Big Rig Media visit www.bigrigmedia.com. Big Rig Media can be reached at (866) 524-4744, or via email at sales@bigrigmedia.com. To learn more about Open Air Resorts visit www.openairrv.com. Open Air Resorts can be reached at (512) 559-4284, or via email at joel@openairrv.com.

SOURCE: Industry E-News Campground Issue 621 – Page 6

 

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