Marketing Tech Acronyms

No matter what kind of business you are in, there’s bound to be a complete language of jargon, acronyms, and terms that are pretty much only used by others in that industry. Digital marketing is no exception. We don’t expect our customers to be marketing experts or tech gurus. That’s what they’re paying us for, after all. Knowledge is power, though, when it comes to running your business, so below are some of the most common marketing tech acronyms every business owner should know.

General Marketing Acronyms

While not all of these are “marketing tech acronyms,” they are common marketing terms.

1. CAC: Customer Acquisition Cost

This is the total cost of your marketing efforts to convert one customer.

2. CRM: Customer Relationship Management

CRM is a company’s strategy for using customer data and software analysis to find ways to increase customer relationships, and gain future customers.

3. CRO: Conversion Rate Optimization

Using proven strategies to improve the percentage of website visitors that “convert” or take the desired action.

4. ROI: Return on Investment

ROI is the expected value of each dollar spent on a specific project, such as an ad campaign, new business services or amenities, etc.

5. CTA: Call to Action

The CTA is a call on your website or ad for a customer to take a specific action. Examples include: “Learn More,” “Book Now,” or “Get Started.”

Website Design Acronyms

Your website is your business’s digital storefront. Most ad campaigns and digital marking efforts drive potential customers to it.

6. URL: Uniform Resource Locator

The web address you type into a browser such as Some people say the letters in the acronym (You-Are-Ell) while others pronounce this like the name “Earl.” No rule says which is correct.

7. FTP: File Transfer Protocol

FTP is how files are moved across the internet. We can use FTP to download the files from your old site before we set up your new Big Rig Site.

8. DNS: Domain Name Server

DNS is a program that controls domain names, websites, and email servers on the net. Before users can use your domain name to access your website over the internet, it needs to be registered with a DNS.

9. SaaS: Software as a Service

An example of this would be Microsoft Office 365. Microsoft owns and operates all the tools Office 365 comes bundled with on their servers, and businesses pay a monthly fee to use them. This method of getting software has proven to be more economical for many businesses.

Our Big Rig Xpress websites work as sort of a SaaS. Geared towards small businesses, we take care of everything from design, hosting, maintenance, security, and even 1 hour of content updates every month for a low fee of $199. So it’s like a WaaS (Website as a Service).

10. SEO: Search Engine Optimization

SEO affects organic search rankings. It is the art and science of building a site, and content that ticks all the right boxes for Google and other search engines. That way, when potential customers search for your type of business, yours shows up higher than your competitors. Business blogs, professional copywriting, and proper under-the-hood practices that make your site easy to understand for search engine software are some areas in which Big Rig can help you improve your SEO.

11. GDD: Growth Driven Design

At the core of Big Rig’s web design practices, GDD is a web design system that allows for elements or functionality to be easily added on to grow with the company.

Website Statistic Acronyms

Just like knowing how well your ads and specific campaigns are doing, knowing how effectively your website shows up in search results and takes visitors down the right path to becoming customers is essential.

12. BR: Bounce Rate

The bounce rate measures the percentage of visitors who leave a website after visiting only one page on your site. Knowing this number can help you identify issues with your ad campaigns, your overall marketing message, or if you are missing your intended audience.

13. CTR: Click Through Rate

The rate at which consumers use a specific link to visit a landing page. In other words, it’s the number of people who click on your ad, newsletter link, etc., divided by how many people see those links.

Formula: clicks ÷ impressions = CTR

14. CR: Conversion Rate

CR is the percentage of visitors who take the desired action on your site. The action could be anything from making a reservation, signing up for your newsletter, or purchasing your product.

Digital Marketing And Ad Campaign Acronyms

Understanding digital marketing ad campaigns and their statistics may require some knowledge of common ad acronyms.

15. KPI: Key Performance Indicator(s)

Deciding on your KPI is the first step in any digital advertising campaign. KPIs are the key metrics you plan to measure. Are you after brand exposure and website traffic, newsletter signups, trying to draw a specific target demographic, or increasing sales of a specific product? Defining your KPI will help Big Rig Media, and you find the right marketing campaigns and areas that will help you reach your goals.

16. SEM: Search Engine Marketing

SEM is the advertisements that appear within search results from search engines like Google. It’s not always possible for a company to rank on the front page organically, especially if their website or the company is newer. SEM can get you seen quickly and drive an influx of traffic to your site.

17. PPC: Pay Per Click

This ad model is frequently used by Facebook and search engines like Google. PPC ads have the advantage of showing your message to thousands of people, but you only have to pay them for the ad when someone clicks on it. This is also referred to as CPC (Cost Per Click) advertising as well.

18. CPM: Cost Per Thousand Impressions

This is another way search engines and social media companies can charge for ad space. The M stands for milli (the Latin name for thousand). This option charges you every 1,000 times your ad is seen/displayed. This is one of the most common ways to purchase ad space online. However, it can add up quickly, so consider your budget.

At Big Rig, we’re digital marketing experts and can help guide you on the right ad type for your marketing budget, KPI, and CAC.

Formula: total cost =((total impressions x CPM)/1,000.)

19. VTC: View Through Click

A view through click happens when your customer sees your ad, doesn’t click it, but later visits your website and converts. Online ad campaigns from companies like Meta (Facebook) and Google can track this metric for you.

20. DMA: Designated Market Area

DMA is a geographic location representing a county, state, or country you choose to target with an ad. Defining this in your PPC or CPM ad campaigns is essential for businesses requiring their customers to visit their place of business. For example, a pizza shop in Austin, Texas, probably wouldn’t get much mileage out of running ads in Columbus, Ohio.

Practice Your Marketing Tech Acronyms With Us

They say one of the best ways to ensure knowledge stays in your head is to use it. If you’re looking for an awesome business website that converts and a digital marketing team that delivers results. Schedule a call, and let’s talk marketing tech acronyms while designing the best plan for your business.

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