Blue Water RV Resort: a brand new luxury beachfront RV resort
THE CHALLENGE:
Texas is a hyper-competitive market for luxury RV parks, so as a brand new resort Blue Water wanted to make sure guests and revenue were rolling in the door from day one.
In the run up to the launch, they approached us for help in breaking through the competition and marketing their RV Park and restaurant to the right people right from the get-go.
OUR SOLUTION:
To make sure they hit the ground running, we delivered:
- Photoshoots to make sure the visuals for the luxury RV sites, cottages and Blue Water Bar & Grill were on-point.
- A custom-built website including an integrated online reservation system.
- A print and digital advertising campaign to targeted markets, including the correct people geographically.
THE OUTCOME:
The park is thriving and at 75% occupancy within 90 days of launching.
They started their journey on the right foot, with a stunning brand and great looking website, which had already taken online bookings when they first opened their doors. Now that they’re open we’ve laid out a seasonal marketing calendar along with an efficient media buying plan.
