While written content is still the bedrock of internet marketing, there are many advantage to two other forms of getting your product/service out there: podcasting and video.
One advantage podcasts have is that they feature a human voice using emotion, inflections, and ability to emphasize breathing life into content. Another plus is that podcasts only want your ears— meaning you can listen while you’re mowing the lawn, driving your car, brushing your teeth or just about anything else. They work on your schedule.
While you need all of you to focus on a video, marketing that way also brings some benefits. Statistics indicate that:
- Of 80% of internet users viewing a video ad, 46% took action
- The average user spends 88% more time on a site that includes a video
- More information is retained when watching videos than by solely listening or reading
Podcasting and video marketing are powerful tools that you might want to consider as part of your overall internet strategy.