One of our valued clients just reached a landmark 1,000 reviews on Trip Advisor for his RV Park. With more than a 4.5 out of a 5 ranking, it appears visitors love the park. It got us to thinking…how important are online reviews to a business, anyway?

Here are some eye-opening stats:

  • Before visiting a business, 90% of consumers read online reviews.
  • 88% of consumers believe in reviews as much as personal recommendations.
  • When patronizing a business with excellent reviews, customers are likely to spend 31% more money.
  • If a local business has at least a 4-star rating, 92% will use that business.
  • 72% of consumers will take some kind of action only after reading a positive review.
  • 86% will balk at purchasing from a business with negative online reviews and one negative review can lose 30 potential customers.
  • To drive consumers to buy from a local business needs to project reliability, expertise and professionalism.

Ways to Handle Negative Reviews


  • Admit your mistakes
  • Take it offline
  • Provide restitution if that’s what it will take to fix the situation
  • Understand how rating and review sites work
  • Respond promptly to any negative reviews

Reviews can really help or really hurt businesses. It is best to remain fully aware of the impact of them to your enterprise.

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