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Thoughts on the Latest Technology News, Marketing Tips & Must-Have Gadgets.

Nine Social Media Ad Types and Sizes

Facebook

Facebook offers 5 different types of ads to choose from:

  • Single image: Create up to 6 variations of your ad using 1 image
  • Single video: Create an ad with one video
  • Carousel: Create an ad with 2 – 10 scrollable images or videos
  • Slideshow: Create a looping video ad with up to 10 images
  • Canvas: Tell a more immersive story by combining images and videos into a full-screen, interactive experience

Ad placements determine where your ad will be shown. You can run Facebook Ads in the mobile News Feed, desktop News Feed, desktop right column, and you can also choose to have your ads appear on Instagram.

Ad Specs for the five ads above:

Single Image

  • Image Size: 1,200 x 628 pixels
  • Image Ratio: 1.91:1
  • Text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters
  • Image Size: 1,200 x 444 pixels
  • Image Ratio: 8:3
  • Image ratio: 16:9

Single Video Ad Specs

  • Video Format: .MOV or .MP4 files are ideal (Here’s a complete list of supported video formats)
  • Aspect Ratio: 16:9
  • Resolution: at least 720p
  • File Size: 2.3 GB max
  • Facebook Length: 120 minutes max
  • Instagram Length: 60 seconds max
  • Thumbnail Image Size: 1,200 x 675 pixels
  • Thumbnail Image Ratio: Should match the aspect ratio of your video
  • Caption Length Text: Text only, max 2,200 characters
  • Text: 90 characters
  • Headline: 25 Characters
  • Link Description: 30 characters

And if you’re interested in the technical video requirements (like video compression, audio specs, frame rate, bitrate, and all of the supported aspect ratios), check out the Facebook guide.

Carousel Ad Specs

Image Specs

  • Image Size: 1,080 x 1,080 pixels
  • Image Ratio: 1:1 (square)
  • Text:90 characters
  • Headline: 40 characters
  • Description: 20 characters

Video Specs

  • Format: .MOV or .MP4 files
  • Aspect Ratio: 1:1 (Square)
  • Resolution: at least 720p
  • File Size: 2.3 GB max
  • Facebook Length: 60 minutes max
  • Instagram Length: 60 seconds max
  • Thumbnail Image Size: 1,080 x 1,080 pixels
  • Thumbnail Image Ratio: Should match the aspect ratio of your video

Note: If you want to run a carousel ad using the video views objective, you’ll only be able to use videos in your ad. And if you’re using the the app engagement & offer claim objectives, Facebook will only allow you to use images in your carousel ads.

Slideshow Ad Specs

  • Image Size: 1,280 x 720 pixels
  • Image Ratio: 16:9, 1:1 or 2:3
  • Video Upload Format: .MOV or .MP4 file types
  • Text: 90 characters
  • Headline: 25 characters
  • Description: 30 characters

Try to use images that are all the same dimensions. If you use images of different sizes, your slideshow will end up getting cropped into a square.

Canvas Ad Specs

Canvas is the newest ad type. It’s only available on mobile, it allows you to create highly engaging mobile ads, and you can use this ad type with six objectives:

  • Boost your posts
  • Increase brand awareness
  • Increase your reach
  • Send people to a destination on or off Facebook
  • Get video views
  • Increase conversions on your website.

Canvas ads consist of a variety of multimedia components including:

Ad Unit

  • Text: 90 characters
  • Headline: 45 characters
  • Description: 30 characters
  • Image Rize: 1,200 x 628 pixels
  • Image Ratio: 1.9:1
  • Video Format: .MOV or .MP4 file types
  • Video Aspect Ratio: 16:9 or 1:1

Photos

  • Fit to Width (linkable): image width of 1,080 pixels
  • Fit to Width (tap to expand): minimum image height of 1,080 pixels
  • Fit to Height (tilt to pan): image height of 1,920 pixels
  • Image Ratio:  Images use the full width of the screen by default
  • File Type: .PNG and .JPG
  • Number of Photos: up to 20 photos can be used in a Canvas

Tilt-to-pan images

  • Image Height: 1,920 pixels
  • Image Width: between 3,240 and 5,400 px (which is 3-5x the width of the screen)
  • Image Ratio: Images use the full width of the screen by default
  • File Type: .PNG and .JPG
  • Number of Photos: up to 20 photos can be used in a Canvas

Video

  • Format: .MOV or .MP4 file type
  • Length: keep the collective run time of all videos in the Canvas under 2 minutes total
  • Resolution: at least 720p
  • Orientation: portrait (landscape-oriented videos will automatically resize to portrait)
  • Thumbnail: this will be the first frame of the video

Carousel

Here are all the design specs for putting together a carousel component in Canvas:

  • Image Size: 1,080 pixels (maximum width) x 1,920 pixels (maximum height)
  • Image Ratio: Images can be full or partial height, but all images should be the same size
  • File Type: .PNG or .JPG
  • Number Of Images: 10 images per carousel max

Text Block

  • Text: 500 characters max
  • Font Size: 6 point up to 72-point
  • Font Style: Bold, italic or underlined (must be applied to the entire text block, not individual words)
  • Font Alignment: Left, center or right
  • Font Options: Serif or Sans Serif

Buttons

  • Height: 48 pixels with 48 pixels of padding above and below
  • Text: 30 characters max
  • Options: Serif or Sans Serif

Header

  • Image Size: 66 pixels (maximum height) x 882 pixels (maximum width)
  • File Type: transparent .PNG


You don’t have to use every component, and you can pick and choose which ones you’d like to include in your canvas. You’ll also need to provide creative for the ad unit that appears in the mobile News Feed.

https://blog.bufferapp.com/facebook-ad-specs


Google

Top Performing Ad Sizes

Ad Size- Big Rig Client ExmplesDescriptionText AdsDisplay AdsMobile Text and Display Ads
Google Ad Size 300x250
Actual Size
300x250: Also known as a "medium rectangle". Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.

Performs well when embedded within text content or at the end of articles.
Google Ad Size 336x280
Actual Size
336x280: Also known as a "large rectangle". Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.

Performs well when embedded within text content or at the end of articles.
Google Ad Size 728x90
Actual Size
728x90: Also known as a "leaderboard". Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled. 

Performs well if placed above main content, and on forum sites.
Google Ad Size 300x600
Actual Size
300x600: Sometimes referred to as a "half page". This format provides a larger space for advertisers to get their message across and can offer users rich engagement. 

The 300x600 is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers.
Google Ad Size 320x100
Actual Size
300x100: Also known as the "large mobile banner". Can be used an an alternative to the 320x50 and the 300x250.

These ads offer advertisers twice the height of our standard "mobile leaderboard".
*Information provided directly from google.

Other Supported Ad Sizes

Ad SizeDescriptionText AdsDisplay AdsMobile Text and Display Ads
320x50Also known as the "mobile leaderboard". This format is a mobile-optimized banner.

These ads have been shown to work well as a large smartphone ad format, particularly when used at the bottom of a page.
468x60Also known as a "banner". This format can fit into smaller spaces that don't accommodate the 728x90 leaderboard. 

The supply of available display ads for this ad size is generally limited though, which may lead to sub-optimal ad performance.
234x60Also known as a "half banner". This format can fit into small spaces.

This size doesn't tend to perform as well as others due to its small size and limited supply of available display ads.
120x600Also known as a "skyscraper", this format can fit into narrower spaces that don't accommodate the 160x600 wide skyscraper.

The supply of available display ads for this ad size is more limited though, which may lead to sub-optimal ad performance.
120x240Also known as a "vertical banner", this format can fit into small spaces. 

This size doesn't tend to perform as well as others due to its small size and limited supply of available display ads.
160x600Also known as a "wide skyscraper". Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled. 

Best if used along sidebars of webpages.
300x1050Also known as a "portrait." A brand-centric format that performs well when placed non-intrusively alongside content on the left or right side of the page. This format integrates well with the content and layout of most sites, and provides advertisers with the ability to create engaging, creative content within this ad unit.
While demand from advertisers for larger ad formats is on the rise, the supply of available display ads for this ad size is currently limited.
970x90Sometimes referred to as a "large leaderboard." This ad format expands to 970x415 while politely "pushing" all page elements downwards. The first user impression delivers an auto-initiated pushdown experience. All subsequent impressions deliver a user-initiated pushdown which expands via a user click.

This size is ideal to showcase High-Definition content such as videos, photos, animations, and applications. 
970x250Also known as a "billboard." A brand-centric format that performs well when placed in a premium position on the page, e.g., above the main content of the page.
While demand from advertisers for larger ad formats is on the rise, the supply of available display ads for this ad size is currently limited.
250x250Also known as a "square", this format can fit into smaller spaces that don't accommodate the larger rectangles. 

The supply of available display ads for this ad size is generally limited though, which may lead to sub-optimal ad performance.
200x200Also known as a "small square", this format can fit into smaller spaces that don't accommodate the larger rectangles. 

The supply of available display ads for this ad size is generally limited though, which may lead to sub-optimal ad performance.
180x150Also known as a "small rectangle", this format can fit into small spaces. 

This size doesn't tend to perform as well as others due to its small size and limited supply of available display ads.
125x125Also known as a "button", this format can fit into small spaces.

This size doesn't tend to perform as well as others due to its small size and limited supply of available display ads.
 
*All information Provided directly from Google.


Instagram

  • There are two different ad placements on Instagram (ads in feed and ads in stories). To ensure you’re creating high-quality ads on Instagram, keep the following design recommendations and requirements in mind.
  • Instagram ads are now available to everyone in both Power Editor and ad creation. To run ads on Instagram, you’ll need a Facebook Page.

Ads in feed

Image Size

  • The recommended image size for Instagram ads depend on which format you use:

Square

  • Minimum Resolution (600 x 600 pixels)
  • Maximum Resolution (1936 x 1936 pixels)

Landscape

  • Minimum Resolution (600 x 315 pixels)
  • Maximum Resolution (1936 x 1936 pixels)

Vertical

  • Minimum Resolution (600 x 750 pixels)
  • Maximum Resolution (1936 x 1936 pixels)

When you’re creating your ad in Power Editor or ad creation, you can use Crop Image to help ensure your Instagram ad looks the way you want it to.

Video Size

  • “File size” can be up to 4 GB max.
  • Caption Length: The caption you use for your Instagram ad will appear below the image and may include up to 2,200 characters.

Aspect Ratio

  • Square: 1:1
  • Landscape: 1.91:1
  • Vertical: 4:5

Website URLs in Captions

As a best practice, we recommend you avoid using URLs in your Instagram ad’s text. URLs will not be clickable from your ad’s text field. To learn more about the ad policies for Instagram, visit our Advertising Policies site. For additional specs and information, refer to the Facebook Ads Guide.

Ads in stories

  • Format: 9:16 Full Screen Vertical Ad
  • File type: .mp4 or .mov (Video), .jpg or .png (Photo)
  • Maximum File Size: 4GB (Video), 30MB (Photo)
  • Video Length: Maximum: 15 seconds, Images show for 5 seconds by default
  • Dimensions
  • Recommended Resolution: 1080 x 1920
  • Minimum: 600 x 1067
  • Video Codec: H.264, VP8
  • Audio Codec: AAC, Vorbis

Ad Specs

  • Format: 9:16 Full Screen Vertical Ad
  • File type: .mp4 or .mov (Video).jpg or .png (Photo)
  • Maximum File Size: 4GB (Video). 30MB (Photo)
  • Video Length: No minimum, Maximum: 15 seconds
  • Photo Content: Plays for 5 seconds by default

Dimensions

  • Recommended Resolution: 1080 x 1920
  • Minimum: 600 x 1067
  • Video Codec: H.264, VP8
  • Audio Codec: AAC, Vorbis

https://www.facebook.com/business/help/430958953753149


Snapchat

Article

  • Media: text, videos, GIFs, and images
  • Width: 1080
  • Height: 1920
  • Format: mp4 or .mov, .gif, .png, H.264
  • Aspect Ratio: 9:16
  • Audio: 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate

App Install

  • Width: 1080
  • Height: 1920
  • Format: .mp4 or .mov, .gif, .png
  • Aspect Ratio: 9:16
  • Length: 3 to 10 seconds
  • File Size: 32 MB or less
  • Audio: 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate

Long-Form Video

  • Media: Top Snap +Video
  • Width: 1080
  • Height: 1920
  • Format: .mp4 or .mov, H.264 encoded
  • Aspect Ratio: 9:16 or 16:9
  • Length: Minimum 15 seconds
  • Audio: 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate

Vertical video is preferred, but horizontal is permitted – Snapchat adds a “WATCH”.

Web View

  • Media: URL + Top Snap
  • Width: 1080
  • Height: 1920
  • Aspect Ratio: 9:16

https://www.adjelly.com/snapchat


Twitter

Plain Text Tweet

140 characters (note: each link used reduces character count by 24 characters, leaving 116 characters for Tweet copy.)

Image Website Card

  • Tweet Copy: 116 characters are available (24 characters are used for images).
  • Website Title Length: 70 characters. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t
    occur across most devices.
  • Image Size: 800 x 418 pixels for 1.91:1 aspect ratio, 800 x 800 pixels for 1:1 aspect ratio (max 3mb)
  • Aspect Ratio: 1:91:1 or 1:1. (Please note the 1×1 aspect ratio is not available to self-serve advertisers at this time.)
  • File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.

Image App Card

  • Tweet Copy: 116 characters are available (24 characters are used for images).
  • Image Size: 800 x 800 pixels (max 3mb) for 1:1 aspect ratio. 800 x 418 pixels (max 3mb) for 1.91:1 aspect ratio
  • File Types: PNG and JPEG are recommended. We do not accept BMP or TIFF files. Note that GIFs uploaded will render as a static image.

Promoted Video

  • Tweet Copy: Media studio allows the full 140 characters when tweeting, while Ads Manager allows for 116 characters.
  • Title (under video): 70 characters.
  • Description (under video): 200 characters.
  • File Type: MP4 or MOV.
  • File Size: Under 1GB strongly recommended for optimal performance.
  • Max Time: 2 minutes and 20 seconds (Select advertisers are eligible to request an increase up to 10 minutes. Please contact your Twitter Account Manager for more information.)
  • Video Codec Recommendation: H264, Baseline, Main, or High profile with a 4:2:0 color space.
  • Frame Rate Recommendation: 29.97FPS or 30FPS. Higher is acceptable. If the available video has a lower frame rate don’t try to “upsample” it.
  • Video Bitrate Recommendation: 6,000 – 10,000k (recommended 6,000k) for 1080p. 5,000k – 8,000k (recommended 5,000k) for 720p).
  • Audio Codec Recommendation: AAC LC (low complexity).
  • Recommended Aspect Ratio: 16:9 or 1:1

Thumbnail

  • Supported file types: PNG or JPEG.
  • Recommended aspect ratio: 16:9 or 1:1
  • Minimum size: 640 pixels by 360 pixels.
  • Max size: 5mb

Single Image Tweets & GIFs

Note: When using the same image across desktop and mobile, we recommend sticking to the mobile specs — which will work across both. Selecting desktop specifications may result in cropping on mobile.

Mobile

  • Tweet Copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.
  • Image Width/Height: Minimum 600 X 335 pixels, although larger images (for example 1200 X 675) will be better optimized for when users click to expand images.
  • Aspect Ratio: 16:9.
  • Image File Size: Max 15mb on twitter.com and 3mb on ads.twitter.com.
  • File Types: PNG, JPEG, or GIF are recommended. We do not accept BMP or TIFF files.

Desktop

  • Tweet Copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.
  • Image Width/Height: We recommend a minimum width of 600 pixels, although larger images (for example 1200-pixel images) will be better optimized for when users click to expand images. Any height is acceptable, although if the height exceeds the width, we will crop to 1:1 (see aspect ratio details).
  • Aspect Ratio: Any aspect between 2:1 and 1:1 is acceptable. For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 1:1 aspect ratio (for example, 1200 X 1400) we’ll crop to a 1:1 aspect ratio.
  • Image File Size: Max 15mb on twitter.com & 3mb on ads.twitter.com.
  • File Types: PNG, JPEG, or GIF are recommended. We do not accept BMP or TIFF files.

Multi-Image Tweets

Mobile

  • Tweet Copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.
  • Image Width/Height: Minimum 600 X 335 pixels, although larger images (for example 1200 X 675) will be better optimized for when users click to expand images.
  • Aspect Ratio: For two images, the images will be side by side, both at 7:8 aspect ratios. For three images, there will be one 7:8 aspect ratio image on the left, with two 4:7 aspect ratio images running up the right side of the image. For four images, there will be four 2:1 aspect ratio images in a grid.
  • Image File Size: Max 3mb on twitter.com max 1048kb on ads.twitter.com.
  • File Types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.

Desktop

  • Tweet Copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.
  • Image Width/Height: We recommend a minimum of 600PX X 600PX images, although larger images (for example 1200 X 1200 pixel images) will be better optimized for when users click to expand images.
  • Aspect Ratio: Multi image Tweets will always be cropped to a square (1:1 aspect ratio). For two images, the images will be side by side horizontally. For three images, there will be one large square image on the left, with two square images running up the right side of the image. For four images, there will be one large square image on the left and three smaller square images along the side.
  • Image File Size: Max 3mb on twitter.com max 1048kb on ads.twitter.com.
  • File Types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.

Video App Card

  • Tweet Copy: Media Studio allows the full 140 characters when tweeting, while Ads Manager allows for 116 characters. (24 characters are used for images).
  • Video Ratio: 16×9 and 1×1.
  • Title: Truncated at 70 characters.
  • Description: Truncated at 200 characters.
  • File Size: Under 1GB strongly recommended for optimal performance.
  • File Types: MP4 or MOV.
  • Max Time: 2 minutes and 20 seconds. (Select advertisers are eligible to request an increase up to 10 minutes. Please contact your Twitter Account Manager for more information.)
  • Video Codec Recommendation: H264, Baseline, Main, or High profile with a 4:2:0 color space.
  • Frame Rate Recommendation: 29.97FPS or 30FPS. Higher is acceptable. If the available video has a lower frame rate don’t try to “upsample” it.
  • Video Bitrate Recommendation: 6,000 – 10,000k (recommended 6,000k) for 1080p. 5,000k – 8,000k (recommended 5,000k) for 720p).
  • Audio Codec Recommendation: AAC LC (low complexity).
  • Video Website Card
  • Tweet Copy: 140 characters
  • Headline (under video): 70 characters (< 50 recommended)
  • File Type: MP4 or MOV
  • Aspect Ratio: 16×9 or 1×1
  • URL: Must begin with http:// or https://
  • File Size: No limit, but under 1GB recommended. Please note that GIFs are not supported in this card type.
  • Video Codec: H264, baseline, 4:2:0 color space
  • Frame Rate: 29.97FPS or 30FPS
  • Video Bitrate Recommendation: 6,000K – 10,000K for 1080P 5,000K – 8,000K for 720P

Conversational Ads

  • Tweet Copy: 116 characters are available (24 characters are used for the Conversational Card).
  • Hashtag: 21 characters.
  • Pre-Populated User Tweet: 116 characters.
  • Headline: 23 characters.
  • Thank You Text: 23 characters.
  • Thank You URL (Optional): 23 characters.
  • Video (if used): Same specifications mentioned in the “Promoted video” section – required to be in 16:9 aspect ratio.
  • Image Specs (if used): File size: 3 MB, Aspect ratio: 5:2, Image width / height: 800 X 320PX, File formats: JPEG, PNG, non-animated GIFs.

Direct Message Card

  • Tweet Copy: 116 characters are available (24 characters are used for the card).
  • Button (call-to-action) Text: 24 characters. Emoji are supported.
  • File Size: 3 MB
  • Aspect Ratio: 5:2 or 1.91:1.
  • Minimum Image Width: 800 pixels.
  • File Formats: JPEG, PNG, non-animated GIFs. Animated GIFs are not supported by the image Direct

Please note this card type is not currently available for our self-serve advertisers.

https://business.twitter.com/en/help/campaign-setup/advertiser-card-specifications.html


YouTube

Ad FormatPlacementPlatformSpecs
Display ads
Display Ads-Youtube
Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player.Desktop300x250 or 300x60
Overlay Ads
Overlay ads-youtube
Semi-transparent overlay ads that appear on the lower 20% portion of your video.Desktop468x60 or 728x90 image ads or text
Skippable Video Ads
skippable video ads-youtube
Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video.Desktop, mobile devices, TV, and game consolesPlays in video player.
Non-skippable Video Ads and Long, Non-skippable Video Ads
non-skippable ads-youtube
Non-skippable video ads must be watched before your video can be viewed.
Long non-skippable video ads may be up to 30 seconds long.
These ads can appear before, during, or after the main video.
Desktop and mobile devicesPlays in video player.
15 or 20 seconds in length, depending on regional standards.
Long, non-skippable ads can be up to 30 seconds in length.
Bumper Ads
bumber ads-youtube
Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed.Desktop and mobile devicesPlays in video player, up to 6 seconds long
*All information taken directly from YouTube



LinkedIn

  • Company ads: Minimum logo size is 100 x 100 pixels. Smaller logos may not perform as well, and larger logos will be scaled down to 100 x 100 pixels. Logos that are not square will be reduced so that the largest dimension will fit.
  • Spotlight ads: Same logo size requirements as Company ads, but there is also an alternative custom background image option that must be exactly 300 x 250 pixels.
  • Sponsored content: Images must be more than 200 pixels in width or else it will appear as a thumbnail on the left side of the post. Recommended size is 1200 x 627 pixels with a 1.91:1 aspect ratio.


Pinterest

Promoted pins should be 600 x 900 pixels with an aspect ratio from 2:3 to 1:3.5.

pinterest advertising


Tumblr

Recommended ad size is 1280 x 1920 pixels with a maximum size of 10MB.

https://blog.hootsuite.com/social-media-image-sizes-guide/

Tumblr Advertising

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